PROJECT OVERVIEW

Brand Elements for Term Limits Campaign

For this project, I was tasked with creating brand elements for a political campaign that aimed to introduce term limits for the Kern County board of supervisors. My main responsibility was to create a visual identity that would effectively communicate the message and objectives of the campaign to the audience. Kern's economy is heavily in agriculture and oil so it was important the campaign not seem sleek, but to convey a grassroots kind of grittiness. The campaign measure won and I'm proud to have contributed to this effort.